TelevisaUnivision, which operates the ViX streaming platform across the Americas, saw overall revenue rise during the first quarter as it brought Winter Olympics broadcasts to Mexico.
But higher direct operating costs for the Spanish language media giant and lower U.S. advertising sales as NBC broadcast the Milan Cortina Olympics stateside led to operating income falling to $163 million for the three months to March 31, 2026, against $187 million during the same period last year.
Overall revenue rose 5 percent to $1.07 billion, while U.S. total revenue was flat at $708 million, as overall revenue in Mexico grew 17 percent to $367 million due in part to exchange rate impacts. Advertising revenue fell 3 percent to $546 million, with U.S. advertising revenue falling 12 percent to $310 million as streaming ad sales offset softer linear networks advertising revenue.
In Mexico, advertising revenue rose 13 percent to $236 million on streaming platform growth. On Monday, the Spanish language media giant announced it had replaced ad sales chief Tim Naividad by promoting John Kozack to fill the post as the TV Upfront season nears.
TelevisaUnivision looking to bolster streaming ad sales as it manages its declining linear TV networks comes as the latest results indicated subscription and licensing revenue jumping 15 percent to $505 million on growth in both the U.S. and Mexican markets. Operating expenses increased 11 percent to $752 million, driven by marketing investments and sports costs due to the Winter Olympics offered in Mexico.
“We delivered solid performance this quarter highlighted by the continued expansion of ViX and our linear distribution business, all despite a competitive U.S. sports programming backdrop,” Daniel Alegre, TelevisaUnivision CEO, said in a statement that accompanied his first quarter financials. “Driven by disciplined financial and operational execution and the strength of our multi-platform content strategy, we made meaningful progress against our strategic priorities and we remain focused on deepening customer engagement and creating long-term value.”
