Tana Mongeau has been teasing a new era for weeks but it’s now official.
The internet’s onetime lovably messy provocateur has indeed turned over a new leaf, personally and professionally, and entered her Brand Safe era. That’s the title of Mongeau’s new podcast series, which is set to debut with its first episode on May 9.
Brand Safe follows Mongeau’s wildly popular Cancelled, a podcast she hosted with Brooke Schofield. The series ended last September after 130 episodes, successful tours and a distinction of regularly charting in the top 10 of podcast rankings. Their tear-filled finale has been viewed 1.5 million times on YouTube. And the emotions weren’t relegated to the end, as the premise of the show often found the pair covering high drama from their lives, pop culture, famous friends and more.
But with Brand Safe, Mongeau is charting a more intentional path. “Brand Safe isn’t the Tana people might expect,” Mongeau said in a statement. “It’s still honest — sometimes brutally so — but it’s also about growth, self-awareness and actually sitting with the reality of my life instead of just reacting to it.”
Fans, of which Mongeau has millions (9 million on TikTok; 2.4 million on X; 5.5 million on Instagram; 5.5 million on YouTube), can expect a mix of solo episodes and guest interviews that span entertainment, culture and her inner circle. Per official intel, Brand Safe is designed as “a more intimate extension of her day-to-day life,” by puling directly from her world.
Topics she will cover include family, relationships, sobriety, career evolution, and the behind-the-scenes realities. Mongeau, who has long been unfiltered and honest, has made a promise to reveal more about her deals, shoots and the moments she hasn’t shared on camera. “It’s still me,” she said. “Just recalibrated.”
Mongeau rose to fame on YouTube where she amassed a loyal following drawn to her authentic brand of storytelling, which she might’ve called rambling back in the day. She has had a knack for building audiences across the platform of the moment, migrating to Instagram and TikTok, OnlyFans and X. As her influence grew, so did her empire as she launched a talent agency and more. But Mongeau has long said that her style of celebrity never made her a hot commodity for brand deals like her influencer counterparts. (On the subject of OnlyFans, she announced on TikTok Wednesday that she’s “shutting it down” amid the new brand safe time in her life.)
However, that all changed in the wake of Cancelled as she gradually stepped into this new era. Underscoring just how impactful (and lucrative) this new corporate-friendly Mongeau has been, she recently posted product videos promoting Medicube and Peter Thomas Roth. The former, which featured Medicube’s PDRN Pink Collagen Gel Mask, has been viewed 22.8 million times, while the latter, promoting the Water Drench Hyaluronic Cloud Cream Hydrating Moisturizer, snagged 12.3 million.
Brand Safe will be found on YouTube, Apple Podcasts, Spotify and other podcast platforms. Mongeau’s new era is supported her team: WME, Brillstein Entertainment Partners’ Brittny Turner and ICON PR.
