Olivia “Livvy” Dunne, a former college gymnast and a growing cultural and marketing powerhouse, has signed with Wasserman.
Dunne will be represented and managed by Wasserman and its Brillstein Entertainment Partners division across a range of verticals, including digital, media and marketing. “Wasserman has an amazing track record of empowering women athletes and talent around the globe. I’m thrilled to join the team as I continue building my career across sports and entertainment,” Dunne said in a statement on Tuesday.
Wasserman will look to expand her presence in entertainment, sports and fashion, while exploring new business ventures to grow her brand. As a young gymnast, Dunne joined the U.S. junior national team in 2017 before her collegiate career in 2020 took her to Louisiana State University. She helped lead the Tigers to their first-ever NCAA National Championship in 2024.
“Livvy has already accomplished so much at such a young age, but what’s ahead is even more exciting. We’re proud to have her join the Wasserman family as she continues to grow her impact in sports, entertainment, and beyond,” Garrett Yaralian, senior vp of partnerships and marketing at Wasserman, said in another statement.
As a digital creator and influencer, Dunne is backed by around 8 million followers on TikTok and another 5.3 million followers on Instagram. Earlier this year, she made the cover of the Sports Illustrated Swimsuit issue, and shared the cover for the Sports Illustrated Money issue with LSU college basketball star Angel Reese.
As she pivots from being an elite athlete to the entertainment and storytelling spaces, Dunne also appeared on Prime Video’s docuseries The Money Game: LSU, which earned a Sports Emmy nomination for its inside look at the college athletics business.
Given her social media following, Dunne is also looking to merge performance, personality and brand as she expands in the digital content space. That includes on YouTube releasing videos where she takes part in a SI swimsuit fitting in Portugal, offers an emotional goodbye to competitive gymnastics after starting out in the sport at age 3, and unveils her own travel vlog.
Dunne also has brand partnerships with Vuori, Fanatics, Invisalign, Accelerator, T-Mobile, Nautica, Aveeno, and Raising Cane’s.
Headquartered in Los Angeles, Wasserman is a global sports, music and entertainment company offering representation and marketing services to talent, brands and properties.
