Peter Naylor, Netflix’s vice president of ad sales, is leaving the company.
Naylor has been at Netflix since August 2022. The company will be hiring a head of U.S. and Canada ad sales to replace Naylor’s position, which was a more global role.
“Peter’s enthusiasm, industry knowledge and relationships have been invaluable in getting our advertising business off the ground. I want to thank him for all he has done to build our team, grow the business and position Netflix for success,” said Amy Reinhard, Netflix president of advertising.
Netflix’s advertising business has been in place for 18 months, and saw ad-tier plan membership grow 34 percent this quarter compared to the last quarter. It now accounts for 45 percent of all signups in markets with the advertising tier.
The company believes it is on track to achieve critical scale for advertisers in countries with the advertising offering by 2025.
Netflix is also building an in-house ad tech platform that it plans to test in Canada in 2024 and then
launch elsewhere in 2025.
More to come.
