Meta is now firmly focused on artificial intelligence, but its core business is still booming.
The tech giant handily topped Wall Street expectations in its Q2 earnings report Wednesday, with revenue surging 22 percent year over year to $47.5 billion, and net income up 36 percent to $18.3 billion. “Family Daily Active People” across its platforms, which include Facebook, Instagram and WhatsApp were 3.48 billion on average for June 2025, an increase of 6 percent year-over-year, with ad impressions and the average cost per ad also rising.
The earnings report was released a few hours after Meta CEO Mark Zuckerberg released a letter outlining his vision for “personal superintelligence.”
“Meta’s vision is to bring personal superintelligence to everyone. We believe in putting this power in people’s hands to direct it towards what they value in their own lives,” Zuckerberg wrote, adding that “If trends continue, then you’d expect people to spend less time in productivity software, and more time creating and connecting. Personal superintelligence that knows us deeply, understands our goals, and can help us achieve them will be by far the most useful.”
“We’ve had a strong quarter both in terms of our business and community,” said Zuckerberg in a statement alongside the earnings report. “I’m excited to build personal superintelligence for everyone in the world.”
The company’s investment in AI was a major theme in its earnings report. In the CFO commentary section, the company said that it expects its expense growth rate to tick higher next year, with 2025 expenses expected to come it at between $114 billion-$118 billion.
Those expenses will be in the form of AI infrastructure, as well as the eye-popping compensation packages being offered to some potential employees. Reports have pegged many packages at being valued at more than $100 million, with some topping $1 billion, an extraordinary sum for any employee.
“The largest single driver of growth will be infrastructure costs, driven by a sharp acceleration in depreciation expense growth and higher operating costs as we continue to scale up our infrastructure fleet,” the company wrote in the report. “Aside from infrastructure, we expect the second largest driver of growth to be employee compensation as we add technical talent in priority areas and recognize a full year of compensation expenses for employees hired throughout 2025. We expect these factors will result in a 2026 year-over-year expense growth rate that is above the 2025 expense growth rate.”
