Matthew McConaughey and his wife, Camila McConaughey, are once again pantless in a new ad for their tequila brand.
The couple’s brand, Pantalones Organic Tequila, which they founded together, are preparing for the Fourth of July by releasing a summer photo. Referring to themselves as the “official tequila of summer sizzle,” the photo shows the McConaugheys grilling and enjoying summer, pants-free. Pantalones also released a new cocktail recipe, which they named “The Grill Master’s Apron,” to go along with the photo.
“As summer continues to heat up, we think it’s officially time to declare our independence — from pants. Here’s to hot grills and ice cold Pantalones Tequila,” Matthew and Camila McConaughey said in a statement.
Matthew and Camila McConaughey for Pantalones Tequila
Pantalones Organic Tequila/John Russo
The summer-themed ad is the latest iteration of Pantalones’ “official tequila of” campaign. The McConaugheys previously released a pickleball-related ad for “no pants day” back in May, which was also, of course, pantsless.
The couple launched the brand in the fall of 2023 with Blanco, Reposado and Añejo. The award-winning line of tequila is “crafted to celebrate having fun, doing good and not taking life too seriously,” according to a release.
In the brand’s first year on the market, the Añejo tequila was recently awarded the San Francisco World Spirits Competition’s highest honor, the double gold – an award given when all judges unanimously voted it the best in class. Their Blanco tequila also received a gold medal while the Reposado received the bronze.
The brand previously said in a release that almost all of their 2024 work will be pants-free.
