Love Island USA has issued another reminder to fans ahead of the season eight premiere.
The Peacock reality dating show took to its official Instagram on Wednesday, asking viewers to “keep it kind, keep it positive” on social media throughout the upcoming season.
“The Villa runs on good vibes, and so does this community,” the statement read. “We love seeing your reactions, opinions, and debates, but everyone deserves to feel safe and respected. This is a space for fun, not negativity — so keep it kind, keep it positive, and remember: this is LOVE Island!”
With Love Island USA becoming a cultural phenomenon over the last two years, it has also ignited much more online commentary surrounding the cast and production each season. Last year, Peacock also had to release a “friendly reminder” for fans during season seven as negative discourse directed at the Islanders ramped up online.
“We appreciate the fans, the passion for the series, and the amazing group of Islanders who are sharing their summer with us,” the statement read at the time. “Please just remember they’re real people — so let’s be kind and spread the love!”
Last year, the show became the streamer’s most-watched original series, with season seven accounting for 18.4 billion minutes of watch time over its six-week run. At the end of the season, Amaya Espinal and Bryan Arenales were crowned the winners.
Love Island USA season eight premieres June 2 at 6 p.m. PT / 9 p.m ET on Peacock and will see Vanderpump Rules alum Ariana Madix return as host for the third time.
