King Kylie is back.
Kylie Jenner revisited that era of her life — defined by vibrant wigs, stylish streetwear and a swag to match — on behalf of Dunkin’ to launch the King Kylie Collection, a lineup of pink-drenched summer beverages from the popular chain. Available for a limited time beginning on July 8, the King Kylie Collection will include a Candy Pink Lemonade Refresher (pink pineapple flavors with lemonade and layered with dragon fruit pieces), a Vanilla Pink Cloud Latte (espresso and whole milk combined with French vanilla flavor and topped with pink strawberry cold foam), and a Pink Lemon Drop Suncloud Lemonade (lemonade topped with pink strawberry cold foam).
To debut the beverage range, Jenner slipped into a King Kylie-coded pink wig and pink satin skirt set for a new spot directed by veteran music video director Dave Meyers. The clip, seen below, finds Jenner front and center in a boardroom running a meeting with a single item on the agenda: serving pink this summer.
“At Dunkin’, we know our guests are looking for drinks that taste as good as they look, and the King Kylie Collection delivers on both,” said chief marketing officer Jill Nelson. “It sets the tone for a summer lineup full of visually stunning, refreshing sips and bold flavor. And because we’re Dunkin’, if there’s an opportunity to make our menu a little more pink and a little more extra, we’re going for it.”
The King Kylie Collection joins a roster of new Dunkin’ menu items that includes Suncloud Lemonades and other sparkling sips, a lineup of dessert-inspired drinks that deliver peanut butter and Fluffernutter flavors across Cloud Lattes, frozen beverages and espresso drinks, and a mix of bakery offerings like an ice cream cake flavored donut and chocolate crunch Munchkins.
In advance of the launch, The Hollywood Reporter caught up with Jenner for a quick three question interview about why she linked up with Dunkin’ and her go-to order.
How do you describe the King Kylie era?
The King Kylie era was confident, rebellious. It was just a fun, young time in my life that is still a huge part of who I am. I think it’s really nostalgic for people now, so I’m always down to bring it back and explore more sides of it. It was an immediate yes [when they asked]. I saw an initial creative that they sent to me, and it was very King Kylie, very pink. Pink is a big part of the King Kylie era and my brand, Kylie Cosmetics, so I loved it. We had a few creative calls after that to make it what it became.
How much creative input do you offer while working through a partnership like this?
I always have a lot of creative input. I like to have my hand in everything. I want it to feel authentic and personal, and something that makes sense for me. I also want something that my followers and fans would love. This felt right from the beginning. I did this King Kylie 10-year anniversary collection at the end of last year, so this felt like riding off of that. Anytime I put a pink wig on, my fans love it. I was down. I saw the vision and I think it turned out amazing. I also really like working with Dave Meyers. He’s such a legend.
Do you have a go-to Dunkin’ order?
I love Dunkin’. I feel like it was already kind of a part of my routine, especially when I’m in New York, and my go-to order is just a simple iced vanilla latte. Can’t go wrong with a classic.
