The answer: “This long-running syndicated TV game show will be launching a new spin-off, exclusively on YouTube.”
The question: “What is Jeopardy!”
The Sony Pictures Television produced game show plans to significantly ramp up its content on its YouTube channel, starting with an entirely new spin-off: Jeopardy! YouTube Edition.
The new edition of the show will hosted by Ken Jennings, and feature three YouTube creators playing for their charity of choice. While the format will be similar to the main show that is available on TV screens across the country (as well as on Hulu and Peacock) it will also feature clues and categories related to internet culture and YouTube itself, with many video clues from other creators.
The initial three contestants will be drag performer and host of “Monet Talks” on YouTube Monét X Change (180K subscribers) playing for GLAAD, while both performer, DJ, and YouTuber Rebecca Black (1.5M subscribers), and actor, writer, producer and gamemaster and host of the YouTube Show Dimension20 (1.1M subscribers) Brennan Lee Mulligan will both play for The Trevor Project.
The first episode of Jeopardy! YouTube Edition will debut March 31 at 9 p.m. with other exclusive content to follow.
“Jeopardy! is one of the most successful and enduring brands in television history, with decades of cultural relevance and a loyal audience,” said Suzanne Prete, president of game shows for Sony Pictures Television. “As we bring our YouTube strategy to life, we’re incredibly excited to build on that legacy while connecting with new audiences in a way that feels fresh, interactive, and native to the platform.”
“Blurring the lines between a traditional broadcast format and a new era of digital consumption results in something that’s fun for both new fans and old ones,” added Kevin Allocca, global head of culture and trends for YouTube. “Seeing Jeopardy! intersect with YouTube creators underscores how the two can amplify each other in ways that feel surprisingly authentic and are a testament to the enduring relevance of these formats.”
Sony worked with the creative agency We Are Social as well as YouTube on the relaunch of its YouTube channel and the campaign behind it. The goal is to ensure that the long-running game show remains fresh and relevant to a younger generation of consumers that may not be watching on TV.
