Asian Drama ‘The Season’ Set for U.S. Launch on Hulu in June

PCCW Media has locked down a June 2026 launch for The Season, its glossy Hong Kong-set limited series co-produced with SK Global, the studio behind Crazy Rich Asians.

The rollout, announced at Hong Kong’s Filmart content market, will see the buzzy, rich-people-behaving-badly series stream on Hulu — and Hulu on Disney+ — in the U.S., while regional streamer Viu airs the title across markets in Asia, the Middle East and South Africa, and Now TV launches it in Hong Kong.

Fremantle is leading international sales for the title in other territories with support from De Maio Entertainment. The companies are giving buyers a first look at the series during Filmart this week.

The series has a buzzy, White Lotus-like premise set amidst Hong Kong high society. The official logline reads: “Set against the opulence and striking contrasts of Hong Kong, The Season follows a privileged group of friends gathering for a summer of sun-drenched luxury as boating season begins. What starts as a glamorous escape soon spirals into a web of deception, power struggles, and life-altering consequences.”

A champagne-fueled revenge drama, The Season unfolds during Hong Kong’s high-society summer, “where connections are everything and nothing is quite as it seems.” At the center is the Hext family, an old-money Hong Kong institution, who rule the city’s elite through yacht parties, horse races, and charity galas – while secrets and scandal simmer beneath the surface. The plot ignites when Cola, a newcomer with a hidden agenda, arrives and begins upsetting the high-society ecosystem, sending rivalries flaring and alliances tilting toward something darker.

Jessie Mei Li (Shadow and Bone) stars as Cola, with Toby Stephens (Percy Jackson and the Olympians) and three-time Golden Horse winner Karena Lam leading as the family’s patriarch Christopher Hext and matriarch Fiona Hext. The ensemble also includes Chris Pang (Crazy Rich Asians), Celina Jade (Wolf Warrior 2), Justin Chien (The Brothers Sun), Yvonne Chapman (Avatar: The Last Airbender), Japanese performer Kōki and Lee Jae-yoon (Physical 100 Season 2).

The series is created and executive produced by Yalun Tu (NCIS: Hawai‘i), with Marialy Rivas (The Jetty, Perry Mason) directing and executive producing. Janice Lee and Agatha Lo executive produce for PCCW Media, while SK Global’s Chloe Dan executive produces alongside Matt Aragachi and Dylan Tarason.

Janice Lee, CEO of PCCW Media Group & Viu, said in a statement: “Set against the pulsating energy of Hong Kong and its spectacular cityscape, we believe The Season, at its core, is a story of redemption with characters who will resonate with audiences globally. We are thrilled to partner with SK Global and our platform partners to share it with viewers everywhere. Returning to Filmart one year after our initial announcement, and with the series now complete, we are excited to share a first glimpse of the work realised by an amazing creative team and cast.”