Studio71, a global media company that produces and distributes premium content across all video platforms, said Thursday that it has partnered with America’s Test Kitchen, a multimedia cooking resource that offers instruction and recipes, to expand its digital reach.
The agreement will see America’s Test Kitchen working with Studio71’s Channel Services team to strengthen its presence across YouTube.
Through Channel Services, Studio71 will provide “customized management and publishing strategies on YouTube to enhance the brand’s editorial voice and maximize discoverability, ensuring its channels remain go-to destinations for premium cooking and food content,” according to the announcement.
Studio71 works with top creators on audience development, content strategy and platform optimization. The company says its work has driven billions of views for creators and has helped brands expand their digital footprint and foster meaningful engagement. The Channel Services team employs strategies across YouTube, TikTok, Instagram and Facebook.
America’s Test Kitchen aims to “empower and inspire confidence, community and creativity in the kitchen” through TV shows including America’s Test Kitchen, Cook’s Country and America’s Test Kitchen: The Next Generation; magazines such as Cook’s Illustrated and Cook’s Country; cookbooks; the podcast Proof and more.
“America’s Test Kitchen is the leading multiplatform cooking brand and we cater to our loyal fans across television, streaming, social media, books, magazines, podcasts and more,” said Lee Boykoff, chief marketing and data officer at America’s Test Kitchen. “Partnering with Studio71 allows us to leverage their deep expertise in digital distribution and platform optimization so that even more home cooks can discover and engage with our trusted content in the formats and places they love most.”
Added Studio71 co-CEO Matt Crowley: “America’s Test Kitchen is one of the most trusted names in food media, with unmatched credibility and a loyal, engaged audience. Our goal is to help them deepen that connection with viewers by expanding their reach, optimizing for every platform, and opening up new revenue streams through both short-form and long-form distribution. This partnership is a perfect example of how we combine our expertise with a partner’s exceptional content to create more impact across every screen.”
