YouTube is now winning the Canadian streaming TV wars, according to Numeris, the country’s TV industry statistics collector.
After YouTube’s annual Upfront event in New York City on Wednesday, the Canadian office for the Google-owned platform released Numeris data for Sep. 1 to Nov. 30, 2025, the last period collected since YouTube boarded the Canadian platform-based ranking.
Numeris reported YouTube beat rivals Netflix, Prime Video and Disney on all platforms to be the most viewed video service for Canadian adults 18 to 44. According to the local audience measurement leader, YouTube had the largest ad-supported reach in Canada of streaming platforms on offer to Canadians, which includes local streamer Crave.
The fall 2005 snapshot of the Canadian streaming TV landscape follows on U.S. data from The Gauge report by Nielsen that has YouTube as number one in streaming watch time in the U.S. market against Netflix, Disney and Prime Video, among others.
YouTube’s dominance in the Canadian TV market follows a splintering of the traditional cable bundle, allowing domestic TV viewers to increasingly pay for streaming content they covet, and with ads to lower subscription costs. “In an era of ample entertainment choices, Canadians choose to watch what they love. And more than anywhere else, they are choosing YouTube,” Peter Hand, head of video strategy at YouTube Canada, said in a company post on Thursday.
The Google platform which relies on advertising to drive revenues predictably played up Youtube’s appeal to Canadian marketers. “For brands, this is about more than just reaching a massive audience; it’s about being invited into a space where viewers are already highly engaged and happy to be there,” Hand argued.
YouTube Canada told The Hollywood Reporter it will release data from the next Numeris ranking of domestic TV distributors later this summer tpo indicate whether its dominance of Canadian eyeballs and attention can be sustained.
