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Alongside the Aug. 13 reveal of Disney’s brand-new Macy’s Parade balloon, the duo are debuting a coordinating capsule collection, available in limited quantities on the retailer’s website starting at 7 a.m. PT/10 a.m. ET that same day. Spanning clothing, collectibles, home goods and toys, the 29-piece lineup perfectly pairs with Disney’s soon-to-be unveiled Sorcerer’s Apprentice Mickey balloon, which will then head to New York City in November for the milestone 100th march of Macy’s Thanksgiving Day Parade.
Macy’s Exclusive
Disney x Macy’s Mickey Parade Balloons Through The Years Crewneck
Available in Adult Small to XXL.
The Sorcerer’s Apprentice Mickey capsule serves as a small taste of Macy’s 125-plus-piece Parade anniversary product assortment, set to launch in full this fall. In addition to Macy’s-made products, the retailer tapped a wide range of brands to participate in the celebration, including Citizen, Crocs, Hallmark, Loungefly, Super Smalls and Swarovski.
“Sorcerer’s Apprentice Mickey captures pure imagination and joy, making his debut as a balloon a standout moment for the Parade’s 100th anniversary,” Liz Shortreed, SVP, the Americas, Disney Consumer Products, exclusively tells The Hollywood Reporter. “Bringing Mickey Mouse into this iconic holiday moment adds a signature touch of Disney magic and celebrates his enduring place in fans’ lives.”
Macy’s Exclusive
Disney x Macy’s Sorcerer’s Apprentice Mickey Ears Headband by Loungefly
“Macy’s 100th Thanksgiving Day Parade” embroidered on back of ears.
The balloon, with a sneak peak set for D23 Day at Disneyland Resort on Aug. 13, is inspired by Mickey Mouse’s beloved role in Disney’s Fantasia (1940). Shop Disney x Macy’s Sorcerer’s Apprentice Mickey capsule, available online now, while supplies last. THR will update this story once images of the balloon at Downtown Disney have been shared.
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