Call it Netflix and still.
A man is seemingly trapped inside a Netflix billboard above Sunset Blvd.
The potential traffic-stopping (or perhaps even accident-causing) sight is a marketing stunt for the streamer’s new thriller The Last House.
The unidentified actor entered the installation — which is crafted to look like the front window of a house — on Thursday and will leave on Saturday, Aug. 8.
From Netflix: “He’ll attempt to maintain a sense of normalcy over extended periods of time while ‘stuck’ in his elevated, enclosed set 30 feet above the ground at Selma Avenue and Sunset Blvd— communicating with commuters and passersby below via whiteboard as an eerie nod to the family’s own isolation in the film.”
A video, below, shows the man looking like he’s eating cereal and rather confused and miserable. In case you’re wondering, yes, it’s the same actor the entire time, not multiple actors working in shifts.
Living billboard for The Last House from Netflix on Sunset Boulevard
The Last House stars Greta Lee and Wagner Moura, is directed by Louis Leterrier (Fast X), and is about a family of four who are “suddenly sealed inside their home with no way out, and must work together to survive against both their dwindling resources and the mysterious, looming threat that is keeping them trapped.”
The film could probably use a bit of buzz — the project only has a 36 percent positive critics’ score on Rotten Tomatoes (though only it has 22 reviews so far, so that percentage will likely change). The Hollywood Reporter’s critic enjoyed the film, however, writing, that “despite its sci-fi and horror elements, [The Last House] as much a psychological chamber drama and survival thriller about four people using their wits and dwindling resources to stay alive, even as their close-knit ties start fraying.”
The Last House drops on Netflix on Friday.
