Tubi, Fox’s free, advertising-supported streaming platform, has surpassed 97 million monthly active users.
That’s a jump from more than 78 million MAUs posted in mid-2024. The streaming platform, which launched in 2014, on Monday said it streamed over 10 billion streaming hours in calendar 2024.
The latest growth spurt at Tubi comes as it fends off competition in the FAST space from top rivals like Pluto TV and Roku Channel and the service has expanded its own content offerings to more than 275,000 library movies and TV episodes and over 300 Tubi Originals.
For comparison, Samsung TV Plus said in October that its FAST service now has 88 million monthly active users. The same month, Roku said the number of streaming households using its service reached 85.5 million, an increase of 2 million from the prior quarter.
The Tubi originals lineup includes the western thriller The Thicket, starring Peter Dinklage and Juliette Lewis, the workplace comedy The Z-Suite, featuring Lauren Graham, the comedy-drama Boarders and episodes of We Got Time Today, hosted by sports legend Deion Sanders and media personality Rocsi Diaz.
“Tubi’s momentum is growing as audiences increasingly value a premium entertainment experience that is also 100 percent free, fun and reflective of culture,” said Anjali Sud, CEO of Tubi.
“Our strategy is simple yet powerful: put viewers first by offering unique stories from unique storytellers, a vast selection of content to choose from and a delightful experience across devices. We let our viewers guide us and obsess over their engagement, and we are seeing the results,” Sud added.
The FAST space features streaming platforms like Tubi offering linear TV content for free in exchange for watching commercials. FAST channels are also quickly gaining users as paid streaming giants increasingly bundle with one another to reduce operating costs and keep cost-conscious subscribers onside.
The industry backdrop also has traditional linear broadcasters facing declining TV audiences amid cord-cutting and cord nevers.
