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K-Pop group Twice is getting ready for the holiday season through a new partnership.
The nine-piece girl group has partnered with Pinterest to curate a holiday gift guide for fans of the group, collectively known as Once, the social media platform announced on Tuesday. The shoppable guide includes a range of items from clothes, accessories, tech items and even Twice merchandise.
“We love how Pinterest makes holiday shopping so simple, offering endless inspiration for both gifts and festive outfits for the season. The holidays are so special to us because giving gifts is a personal way to show gratitude,” Twice said in an exclusive statement to The Hollywood Reporter.
“From lip masks to bag charms, every item is something we’d use or love to give,” the group continued in a statement. “Holiday shopping is about finding thoughtful gifts that bring joy, and these gifts are perfect for bringing a little extra comfort and warmth to the people you care about.”
Twice’s guide includes Rhode Beauty’s peptide lip tint, a Kodak digital camera, Ugg slippers and more. The holiday guide is part of Pinterest’s 1,000 shoppable gift guides across 27 categories, according to a release. The guides are to be curated by celebrities, influencers and brands.
The social media platform says there has been a 950% surge in searches for “shopping wishlist” compared to last year. Pinterest is also rolling out new “quick save” and personalized wishlist boards. The feature lets users quickly save pins from each gift guide and then Pinterest will automatically organize pins into a personalized and shoppable wishlist.
The mostly pink-hued Twice guide is perfectly on brand with the aesthetic of the group’s upcoming album, Strategy, which includes a lead single of the same name featuring Megan Thee Stallion. Twice most recently collaborated with the Grammy winning rapper on a remix of her hit song “Mamushi.”
Twice is set to hold a pop-up in Los Angeles on Nov. 23 and Nov 24 ahead of the album’s Dec. 6 release.
Check out Twice’s holiday gift guide on Pinterest and below.
